The Attention to detail campaign is an expression for the love of craftsmanship, the appreciation of things well done and Goliath's support for the off-beat, the experimental and the new.

The campaign is highlighting three communities - The Mesh Print Club, screen printers extraordinaire from Rotterdam, the Dalston FARM:shop, the London-based urban farming visionaries and Drop Coffee, genius baristas from Stockholm. The line of argument? People who also share Goliath's simple belief that everything they do should be done to the best of their abilities.

This immersive experience is a mash-up of story-driven video, shorter video-clips and interviews, propagated content from social media and lots of photographs.

Even-though the main experience uses the full power of Flash (deep-linking, 3D-transitions powered by Apparat 3D our own 3D-engine, video, music etc), of course we've built a custom (and awesome!) iOS-version for all you Apple-heads out there.

Get over there now - explore, watch, learn and be more than inspired!

Winner of FWA "Site of the day" and DOPE Awards "Site of the day".

For Morgenland and Premium Inc, spring-summer 2011.

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